|
Wedding
Planner Course Curriculum |
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Following
is the condensed version of the Table of Contents for the program.
SESSION
I
ORIENTATION
-
WHAT
IS A WEDDING PLANNER / WEDDING CONSULTANT?
-
BACKGROUND
ON THE WEDDING PLANNING / CONSULTING PROFESSION
-
INCOME
INFORMATION FOR THE FIELD OF WEDDING PLANNING / CONSULTING
-
AVERAGE
WEDDING PLANNING/ CONSULTING EXPENDITURES BY STATE
-
WHAT
ACCOUNTS FOR THE NEW DEMAND FOR WEDDING PLANNERS / WEDDING CONSULTANTS?
-
INSIDER
FACTS ABOUT THE WEDDING INDUSTRY
-
WEDDINGS
BY MONTH
-
CONSULTING:
AN OVERVIEW
-
Identifying
Your Consulting Skills
-
Assessing
Your "Content" Skills
-
Assessing
Your "Process" Skills
-
Foot
Note About "WEDDING PLANNERS / CONSULTANTS
-
WHY
DO PEOPLE HIRE WEDDING PLANNERS (CONSULTANTS / COORDINATORS)
-
The
Five Main Reasons People Hire Wedding PLANNERS / WEDDING CONSULTANTS
-
Survey
Findings
-
What
is the Profile of the Person Who Hires a Wedding Planner?
-
WHAT
THE CLIENT EXPECTS FROM THE WEDDING PLANNER / WEDDING CONSULTANT
-
SKILLS
REQUIRED BY THE SUCCESSFUL WEDDING PLANNER / WEDDING CONSULTANT
-
PROFILE
OF THE WEDDING PLANNER / WEDDING CONSULTANT
-
BRIDAL
PSYCHOLOGY
-
The
Many Hats of the Wedding PLANNER / WEDDING CONSULTANT
-
THREE
PHASES OF WEDDING PLANNING AND CONSULTING
-
Phase
I - The Initial Consultation
-
Phase
II - The Planning Phase
-
Phase
III - Wedding Day Coordination
-
PREPARING
TO LAUNCH THE BUSINESS: GREAT EXPECTATIONS
THE
BUSINESS
-
THE
BUSINESS OF WEDDINGS
-
CREATING
THE NEW BUSINESS
-
THE
LEGAL BUSINESS ENTITY
-
TAX
IMPLICATIONS
-
BOOK
KEEPING & ACCOUNTING
-
THE
BUSINESS NAME
-
INSURANCE
REQUIREMENTS FOR THE WEDDING PLANNER / WEDDING CONSULTANT
-
DEVELOPMENT
OF THE BUSINESS CONCEPT
-
MARKET
ANALYSIS & MARKET RESEARCH
-
Business
Strategies
-
Market
Research
-
ANALYSIS
OF COMPETITION
-
Acquiring
the Competitive Edge
-
Market
Share
-
YOUR
BUSINESS IDENTITY
-
MARKETING
PRINCIPALS FOR THE WEDDING PLANNER / WEDDING CONSULTANT/COORDINATOR
-
ADVERTISING,
MARKETING AND PROMOTION
-
The
Importance of Marketing For the Wedding PLANNER / WEDDING CONSULTANT/Coordinator
-
ACQUIRING
CLIENTS
-
Twenty
Highly Successful Methods For Acquiring Wedding Clients (Includes a
Variety of Methods For Getting Entirely Free Promotion For the Business)
-
TRACKING
YOUR PROMOTIONS
OPERATIONS
-
APPOINTMENTS
-
BUSINESS
HOURS
-
HIRED
HELP
-
WHOLESALE
BUYING
-
Becoming
a Qualified Wholesale Purchaser
-
PRICING
YOUR WEDDING PLANNER / CONSULTING SERVICES
-
The
Industry Formulas
-
PAYMENT
POLICIES
-
Deposits
-
Balance
Owing
-
Invoicing
-
Post
Dated Checks
-
NSF
Checks
-
Accepting
Credit Cards
-
Disclosure
of Fees and Payments Policies
-
CONTRACTS
-
PROFESSIONAL
PRESENTATION
-
PREPARING
FOR THE CONSULTATION
-
The
Appearance of the Office/Showroom
-
Office
Lay Out
-
Your
Appearance As A Professional
-
The
Way In Which You Conduct Yourself
-
The
Special Touches
-
ASSEMBLING
YOUR PORTFOLIO
-
Portfolio
Building Tips
-
Portfolio
Details
-
Portfolio
Pictures
-
ONGOING
MARKET RESEARCH
CONCLUSION
OF SESSION I
SESSION
II
BUILDING
THE VENDOR DATA BASE
-
Meeting
With Vendors
-
Assessing
Quality
-
Price
Breaks or Incentives for the Client
-
Vendor-Specific
Details
-
CATALOGING
YOUR VENDOR FILES
DEFINITION
OF SERVICES
-
Budget
Development
-
Budget
Management
-
Vendor
Recommendations
-
Vendor
Selection
-
Vendor
Meetings
-
Vendor
Negotiations
-
Vendor
Contract Reviews
-
Planning
Schedule Management
-
Development
of Wedding Day Itinerary
-
Ceremony
Consultations
-
Vendor
Follow-ups and Confirmations
-
Rehearsal
Dinner Coordination
-
Travel
Arrangement Negotiations
-
Accommodation
Arrangements
-
On
Site Supervision of Ceremony Set Up
-
On
Site Supervision of Reception Set Up
-
Design
Services
-
On
Site Wedding Day Coordination Services
-
Editorial
Consulting Services
-
Additional
Services
THE
INITIAL CONSULTATION
-
INITIAL
QUESTIONS TO ASK
-
YOU
HAVE THE FLOOR : SELLING YOURSELF
-
THE
BRIDE'S DECISION PROCESS
-
GETTING
THE BOOKING
-
Selecting
the Services
-
The
Contract
-
Consultation
Work-Sheets / Client Interview Forms
PERFORMANCE
OF SERVICES
-
THE
WEDDING BUDGET
-
Division
of Expenses
-
Allocating
the Budget
-
A
Variation on the Approach
-
Managing
the Budget
-
When
You Are Hired Midway Through the Planning Process
-
Estimates
-
Review
of the Role of the WEDDING PLANNER / WEDDING CONSULTANT With Regards
to the Wedding Budget
-
Wedding
Costs By Category Represented as a Percentage of the Total Wedding Budget
-
Average
Wedding Costs By Category Represented In Dollar Figures
-
DEVELOPMENT
OF THE PLANNING SCHEDULE
-
DEVELOPMENT
OF WEDDING DAY ITINERARY
-
PLACEMENT
OF ENGAGEMENT ANNOUNCEMENT
-
WHEN
THE WEDDING IS CANCELED
-
THEME
WEDDINGS
-
CONTRACT
REVIEWS AND VENDOR NEGOTIATIONS
-
A
Word About "Holds"
-
Vendor-Specific
Contracts
-
SELECTING
THE FLORIST
-
Florist's
Contracts
-
Florist's
Rental Items and Props
-
Sample
Bouquets and Arrangements
-
When
to Book the Florist
-
SELECTING
THE PHOTOGRAPHER
-
Tricks
of the Trade
-
Photos
Before or After?
-
Compiling
the Photo "Wish List"
-
Proofs
-
The
Coordinator's Role During the Photo Session
-
Photographer's
Contract
-
The
Fine Print Said What?
-
FORMAL WEAR
-
Measurements
-
Formal Wear Contract
-
ORCHESTRAS AND BANDS
-
Band Contract
-
DISC JOCKEY SERVICES
-
Selection of Music
-
Special Requests
-
Volume Levels
-
Lighting Systems
-
DJ Attire
-
DJ Gender
-
Professional Conduct
-
Auditioning
-
Disc Jockey Contract
-
THE BRIDAL GOWN
-
Gown Contract
-
WEDDING STATIONERY
-
Save the Date Cards
-
Guest List Management
-
When Guests Do
Not Reply
-
When Guests
Bring Guests
-
Ordering
Wedding Stationery
-
Postal
Requirements
-
Wedding
Stationery Contract
-
ACCOMMODATIONS
FOR OUT OF TOWN GUESTS
-
Hotel
Selection
-
Negotiating
Room Rates
-
Reserving
Room Blocks
-
TRAVEL
ARRANGEMENTS FOR OUT OF TOWN GUESTS
-
LIMOUSINES
-
Pricing
Guidelines
-
Limousine
Service Contract
-
THE
WEDDING REHEARSAL
-
Meeting
With the Couple Prior to the Rehearsal
-
Direction
of the Rehearsal
-
Protocol
For Seating Guests
-
ARRANGING
THE REHEARSAL DINNER
-
THE
CEREMONY
-
Selecting
the Ceremony Location and Officiant
-
Meeting
With the Officiant
-
Ceremonies
in Special Locations
-
Fees
-
Ceremony
Music
-
Ceremony
Flowers
-
ON
SITE SUPERVISION OF CEREMONY SET UP
-
COORDINATION
OF THE WEDDING CEREMONY
-
Ceremony
Tips
-
THE
RECEPTION
-
Receiving
Lines
-
To
Receive, or Not to Receive?
-
Where
to Receive
-
Who
Stands in the Receiving Line?
-
Short
Receptions & Receiving Lines
-
Seating
at the Head Table
-
Seating
at the Parent's Table
-
Protocol
Regarding Toasts
-
Telegrams
and Congratulatory Messages
-
Reception
Site Contract
-
Precaution
-
CATERING
-
Licensing
and Permits
-
Children's
Menus
-
Types
of Food Service
-
Types
of Bar Service
-
Catering
Contract
-
RENTAL
SERVICES
-
What
to Look For When Selecting a Rental Service
-
Rental
Contract
-
WEDDING
INSURANCE
-
TROUBLE
SHOOTING
-
THE
WEDDING PLANNER'S EMERGENCY KIT
-
CONCLUDING
COMMENTS
CONCLUSION
OF SESSION II
Of
course, all necessary samples, checklists, worksheets, forms,
agreements, contracts etc. are included.
Learn
More About
How
the Course is Administered
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Course
# BW-1992
Wedding
Consulting & Coordination Course
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over a decade long
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Los Angeles
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