Wedding Planner Course Curriculum

Following is the condensed version of the Table of Contents for the program.


SESSION I

ORIENTATION

  • WHAT IS A WEDDING PLANNER / WEDDING CONSULTANT?

  • BACKGROUND ON THE WEDDING PLANNING / CONSULTING PROFESSION

  • INCOME INFORMATION FOR THE FIELD OF WEDDING PLANNING / CONSULTING

  • AVERAGE WEDDING PLANNING/ CONSULTING EXPENDITURES BY STATE

  • WHAT ACCOUNTS FOR THE NEW DEMAND FOR WEDDING PLANNERS / WEDDING CONSULTANTS?

  • INSIDER FACTS ABOUT THE WEDDING INDUSTRY

  • WEDDINGS BY MONTH

  • CONSULTING: AN OVERVIEW

  • Identifying Your Consulting Skills

  • Assessing Your "Content" Skills

  • Assessing Your "Process" Skills

  • Foot Note About "WEDDING PLANNERS / CONSULTANTS

  • WHY DO PEOPLE HIRE WEDDING PLANNERS (CONSULTANTS / COORDINATORS)

  • The Five Main Reasons People Hire Wedding PLANNERS / WEDDING CONSULTANTS

  • Survey Findings

  • What is the Profile of the Person Who Hires a Wedding Planner?

  • WHAT THE CLIENT EXPECTS FROM THE WEDDING PLANNER / WEDDING CONSULTANT

  • SKILLS REQUIRED BY THE SUCCESSFUL WEDDING PLANNER / WEDDING CONSULTANT

  • PROFILE OF THE WEDDING PLANNER / WEDDING CONSULTANT

  • BRIDAL PSYCHOLOGY

  • The Many Hats of the Wedding PLANNER / WEDDING CONSULTANT

  • THREE PHASES OF WEDDING PLANNING AND CONSULTING

  • Phase I - The Initial Consultation

  • Phase II - The Planning Phase

  • Phase III - Wedding Day Coordination

  • PREPARING TO LAUNCH THE BUSINESS: GREAT EXPECTATIONS

 
THE BUSINESS

  • THE BUSINESS OF WEDDINGS™

  • CREATING THE NEW BUSINESS

  • THE LEGAL BUSINESS ENTITY

  • TAX IMPLICATIONS

  • BOOK KEEPING & ACCOUNTING

  • THE BUSINESS NAME

  • INSURANCE REQUIREMENTS FOR THE WEDDING PLANNER / WEDDING CONSULTANT

  • DEVELOPMENT OF THE BUSINESS CONCEPT

  • MARKET ANALYSIS & MARKET RESEARCH

  • Business Strategies

  • Market Research

  • ANALYSIS OF COMPETITION

  • Acquiring the Competitive Edge

  • Market Share

  • YOUR BUSINESS IDENTITY

  • MARKETING PRINCIPALS FOR THE WEDDING PLANNER / WEDDING CONSULTANT/COORDINATOR

  • ADVERTISING, MARKETING AND PROMOTION

  • The Importance of Marketing For the Wedding PLANNER / WEDDING CONSULTANT/Coordinator

  • ACQUIRING CLIENTS

  • Twenty Highly Successful Methods For Acquiring Wedding Clients (Includes a Variety of Methods For Getting Entirely Free Promotion For the Business)

  • TRACKING YOUR PROMOTIONS

 
OPERATIONS

  • APPOINTMENTS

  • BUSINESS HOURS

  • HIRED HELP

  • WHOLESALE BUYING

  • Becoming a Qualified Wholesale Purchaser

  • PRICING YOUR WEDDING PLANNER / CONSULTING SERVICES

  • The Industry Formulas

  • PAYMENT POLICIES

  • Deposits

  • Balance Owing

  • Invoicing

  • Post Dated Checks

  • NSF Checks

  • Accepting Credit Cards

  • Disclosure of Fees and Payments Policies

  • CONTRACTS

  • PROFESSIONAL PRESENTATION

  • PREPARING FOR THE CONSULTATION

  • The Appearance of the Office/Showroom

  • Office Lay Out

  • Your Appearance As A Professional

  • The Way In Which You Conduct Yourself

  • The Special Touches

  • ASSEMBLING YOUR PORTFOLIO

  • Portfolio Building Tips

  • Portfolio Details

  • Portfolio Pictures

  • ONGOING MARKET RESEARCH

CONCLUSION OF SESSION I

 


SESSION II

BUILDING THE VENDOR DATA BASE

  • Meeting With Vendors

  • Assessing Quality

  • Price Breaks or Incentives for the Client

  • Vendor-Specific Details

  • CATALOGING YOUR VENDOR FILES

     

    DEFINITION OF SERVICES

  • Budget Development

  • Budget Management

  • Vendor Recommendations

  • Vendor Selection

  • Vendor Meetings

  • Vendor Negotiations

  • Vendor Contract Reviews

  • Planning Schedule Management

  • Development of Wedding Day Itinerary

  • Ceremony Consultations

  • Vendor Follow-ups and Confirmations

  • Rehearsal Dinner Coordination

  • Travel Arrangement Negotiations

  • Accommodation Arrangements

  • On Site Supervision of Ceremony Set Up

  • On Site Supervision of Reception Set Up

  • Design Services

  • On Site Wedding Day Coordination Services

  • Editorial Consulting Services

  • Additional Services

     
     

THE INITIAL CONSULTATION

  • INITIAL QUESTIONS TO ASK

  • YOU HAVE THE FLOOR : SELLING YOURSELF

  • THE BRIDE'S DECISION PROCESS

  • GETTING THE BOOKING

  • Selecting the Services

  • The Contract

  • Consultation Work-Sheets / Client Interview Forms

 
PERFORMANCE OF SERVICES

  • THE WEDDING BUDGET

  • Division of Expenses

  • Allocating the Budget

  • A Variation on the Approach

  • Managing the Budget

  • When You Are Hired Midway Through the Planning Process

  • Estimates

  • Review of the Role of the WEDDING PLANNER / WEDDING CONSULTANT With Regards to the Wedding Budget

  • Wedding Costs By Category Represented as a Percentage of the Total Wedding Budget

  • Average Wedding Costs By Category Represented In Dollar Figures

  • DEVELOPMENT OF THE PLANNING SCHEDULE

  • DEVELOPMENT OF WEDDING DAY ITINERARY

  • PLACEMENT OF ENGAGEMENT ANNOUNCEMENT

  • WHEN THE WEDDING IS CANCELED

  • THEME WEDDINGS

  • CONTRACT REVIEWS AND VENDOR NEGOTIATIONS

  • A Word About "Holds"

  • Vendor-Specific Contracts

  • SELECTING THE FLORIST

  • Florist's Contracts

  • Florist's Rental Items and Props

  • Sample Bouquets and Arrangements

  • When to Book the Florist

  • SELECTING THE PHOTOGRAPHER

  • Tricks of the Trade

  • Photos Before or After?

  • Compiling the Photo "Wish List"

  • Proofs

  • The Coordinator's Role During the Photo Session

  • Photographer's Contract

  • The Fine Print Said What?

  • FORMAL WEAR

  • Measurements

  • Formal Wear Contract

  • ORCHESTRAS AND BANDS

  • Band Contract

  • DISC JOCKEY SERVICES

  • Selection of Music

  • Special Requests

  • Volume Levels

  • Lighting Systems

  • DJ Attire

  • DJ Gender

  • Professional Conduct

  • Auditioning

  • Disc Jockey Contract

  • THE BRIDAL GOWN

  • Gown Contract

  • WEDDING STATIONERY

  • Save the Date Cards

  • Guest List Management

  • When Guests Do Not Reply

  • When Guests Bring Guests

  • Ordering Wedding Stationery

  • Postal Requirements

  • Wedding Stationery Contract

  • ACCOMMODATIONS FOR OUT OF TOWN GUESTS

  • Hotel Selection

  • Negotiating Room Rates

  • Reserving Room Blocks

  • TRAVEL ARRANGEMENTS FOR OUT OF TOWN GUESTS

  • LIMOUSINES

  • Pricing Guidelines

  • Limousine Service Contract

  • THE WEDDING REHEARSAL

  • Meeting With the Couple Prior to the Rehearsal

  • Direction of the Rehearsal

  • Protocol For Seating Guests

  • ARRANGING THE REHEARSAL DINNER

  • THE CEREMONY

  • Selecting the Ceremony Location and Officiant

  • Meeting With the Officiant

  • Ceremonies in Special Locations

  • Fees

  • Ceremony Music

  • Ceremony Flowers

  • ON SITE SUPERVISION OF CEREMONY SET UP

  • COORDINATION OF THE WEDDING CEREMONY

  • Ceremony Tips

  • THE RECEPTION

  • Receiving Lines

  • To Receive, or Not to Receive?

  • Where to Receive

  • Who Stands in the Receiving Line?

  • Short Receptions & Receiving Lines

  • Seating at the Head Table

  • Seating at the Parent's Table

  • Protocol Regarding Toasts

  • Telegrams and Congratulatory Messages

  • Reception Site Contract

  • Precaution

  • CATERING

  • Licensing and Permits

  • Children's Menus

  • Types of Food Service

  • Types of Bar Service

  • Catering Contract

  • RENTAL SERVICES

  • What to Look For When Selecting a Rental Service

  • Rental Contract

  • WEDDING INSURANCE

  • TROUBLE SHOOTING

  • THE WEDDING PLANNER'S EMERGENCY KIT

  • CONCLUDING COMMENTS

CONCLUSION OF SESSION II

 
Of course, all necessary samples, checklists, worksheets, forms, agreements, contracts etc. are included.

 
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Course # BW-1992
Wedding Consulting & Coordination Course

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The International Institute of Weddings
# 28074 - 1795 Henderson Hwy.
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R2G 4E9

For orders placed by mail, please allow up to 4 weeks for delivery to account for mail transit, order processing, check clearance from your bank (if paying by check), & shipping time. Your order is likely to arrive much sooner, but we ask that you allow this length of time in the event that it is required. Orders paid by money order will be shipped within 1 - 5 days of being received by our office. Orders paid by check will be held for 14 days to allow for clearance from your bank. You will receive an order confirmation by email when your order is received by our office. ANY CHECK RETURNED FOR NSF, or for any other reason, IS SUBJECT TO A $25 SERVICE FEE & WILL BE HANDLED BY A COLLECTION AGENCY. All shipments are sent insured and delivery is guaranteed. In the rare event that a shipment should become lost in transit, a claim will be filed with the shipping carrier and a replacement shipment will promptly be sent.

 

The Professional Development Division
SuperWeddings.com / Leader Publishing
# 28074 - 1795 Henderson Hwy.
Winnipeg, MB. Canada
R2G 4E9

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Questions?

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staff are available
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Internationally Recognized Wedding Planner Certification and Training
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Recognized

 

 

 

 

 

 

 

 

 

 

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